25 years in the making. We sat down with Sigma Sport's founders, Ian Whittingham and Jason Turner, to learn more about the early days of the store. For our first instalment, we take a look back to the nineties, when Oasis was tearing up the charts, cassette players were all the rage and two young men from Surrey were beginning their journey into the cycling industry > bit.ly/the-history-of-sigma-sport #RideLots | Sigma Sports

Join us for the ride. The new Sigma Sports Collection is here. Take a closer look > bit.ly/sigma-sports-kit-amnesty #BuiltByTheRide | Sigma Sports

Racing a gravel calendar that includes some of the world's biggest races, we caught up with Ryan to get a rundown of his kit of choice. | Sigma Sports

Sigma Sports New Year Sale 🏷️ Get huge savings on your favourite brands. #MySigmaSports | Sigma Sports

Get an extra 10% off the Summer Sale, use code ‘Extra10’. It’s your final chance so be quick. *Exclusions apply. | Sigma Sports

You’ve seen our staff recommendations, now it's your turn. Use code ‘Extra10’ for a limited time to save an additional 10% off the summer sale prices. *Exclusions apply. | Sigma Sports